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Search Engine Optimization is the technology of generating the highest possible search page results for your website on major search engines such as Google, Yahoo and MSN.

When properly applied, it can lead to the generation of high traffic to your website and the creation of new leads and sales for your business.  It is the most cost-effective form of Internet marketing.  When your web pages are properly search engine friendly, they are considered "optimized."Achieving top ranking is a long-term proposition, and it usually takes several months to reach high ranking. It is both a science and a skill, requiring special knowledge of how search engine ranking works as well as the application of consistent keyword and content-development strategies.

There are several steps to the Search Engine Optimization process.

1.    Selecting the right keywords

This is the most important step and can easily be the reason for your ranking ahead or ranking below your watch sites (the competition).   Words or phrases must be related to your website and they must be the words or phrases people will search for on the Internet.   

2.    Analyze the competition

This is the process of determining who the competition is; in other words, these are the sites that show up above your page.  There are several methods of determining this, including finding out how effectively the competition has used their keywords.  

3.    Page creation and optimization

When your website is created there are various codes, tags, and text placement within the pages that you can’t see.  The web designer must make sure the correct keywords or phrases are in the right places.  If these keywords are incorrectly placed, search engines may not index your site or the keywords may be considered Spam and your site will be banned.