Email Marketing is an important part of our mix of traffic-building strategies, as it's an incredibly effective way to stay in touch with your market, develop new contacts, increase traffic to your site, gain loyal customers and earn confidence in you and your business.
No, this is not "spamming." This is the science of developing and marketing to your own growing list of customers and prospects. Your email lists would include existing company lists augmented by the addition of new prospects who visit your site and "opt in" to join your mailing list for updates on your company.
Let's say you have a list of 20 people, with their email address. Some are friends, others are relatives, others are business associates. The first thing you want to do when you have your business name is to send out a broadcast to everyone you know and tell them what you're doing. You want to open the door to referrals or project opportunities. This is E-Mail Marketing. You can start small and grow this by sending out something every month, or every week. It's a way of communicating what you're doing to anyone and everyone who may have an interest. You can give them the power to tell you to remove their e-mail address from your list at any time (opt-out).
You'll want to read up on E-mail Marketing on the Web. Do a Google search and learn as much as you can about this wonderful mechanism for keeping in touch with your contacts and letting them know what you're doing. You don't have to buy an expensive email marketing program. Many of the email marketing services such as Constant Contact (one that we use) will give you a 30-day or 60-day tryout.
